Web · Branding · Print · Automation · IT — down the shore

Tech that does the heavy lifting so you can get back to running the place.

We build the websites that bring people in, and we quietly wire up the behind-the-scenes stuff so the busywork handles itself. Local, hands-on, and allergic to jargon — think of us as the tech person you wish you had on the team.

BASED IN SICKLERVILLE, NJ — SERVING SOUTH JERSEY, THE PHILLY SUBURBS & THE SHORE

Miss Sea's editorial storefront design, peeking from behind
ocnjvacation.com
OCNJ Vacation booking site — live hero with availability search and Ocean City forecast

not a mockup —
the real thing!

Built & run by NallenIT
04
NJ shore towns running our systems live
100%
of orders synced automatically — no re-typing
01
dedicated point of contact, start to finish
07
days a week we're reachable when you need us

Trusted with the day-to-day

Real businesses down the shore lean on this work every single day.

Works with the tools you already use

Shopify·Square·QuickBooks·Google Workspace·Microsoft 365·Google Sheets·Stripe·WordPress·

Down the shore, your reputation still travels by word of mouth. Your technology should make you look every bit as sharp as the work you already do.

What we do

Here's what we're good at.

Real help with the tools you already use — explained like a human, not a manual.

Build & Web

Websites, apps, and internal tools that win customers and cut the busywork.

  • Website creation
  • Custom app development
  • Digital menus & ordering
  • Dashboards & internal tools

Brand & Design

A sharp, consistent brand that looks the part on every screen and in print.

  • Logo & brand design
  • Print & flyer design
  • Pitch decks & presentations

Automate & Connect

Your tools working together automatically — plus a local team to call.

  • Business automation
  • Systems & integrations
  • IT support & help desk

See it, don't imagine it

See it before you build it.

Pick a business type off the rack and this whole page becomes that site — design, copy, colors, all of it. The businesses are made up; the craft is the point.

go ahead,
click one

≈ 1 week

Signature offer

Website in a Week.

Need to launch quickly? For a straightforward small-business site, we typically get you live in about a week — brand, copy polish, and launch included. We'll confirm a realistic timeline once we know what you need.

ONE FLAT PRICE, AGREED UP FRONT — NO SURPRISES.

  • A polished, mobile-first site, ready to share in about a week
  • Built around your brand, with your logo and colors
  • Contact or booking form wired in and ready
  • Launch checked on phones, tablets, and desktops

How we work

How working together actually goes.

No mystery, no disappearing act. You're in the loop from hello to launch — and after.

01

First, we talk

We get to know your business, your customers, and what's actually slowing you down — then figure out the right fix together. No jargon, no assumptions.

02

You see it first

We design a look that fits you and show you a preview before anything goes live. Your feedback shapes it — this is your business, after all.

03

We build it right

Clean, fast, works-great-on-a-phone — whether it's a website, an automation, a logo, or a fix that finally sticks.

04

We stick around

We go live, double-check everything works, and stay a text away afterward. You'll always know exactly who to call — a real person, not a ticket number.

Running live · 4 shore towns

Featured project

Beach & linen rental automation, NJ Shore.

Orders come in, staff see exactly what to pack and where it goes, and the books stay clean — no manual data entry. A live production system running across four shore towns.

Custom Shore Services menu built into Google Sheets — print packing slips, enter orders, run totals
FROM THE LIVE SYSTEMGOOGLE SHEETS · APPS SCRIPT

A note from Four

When you call, you get a real person — not a ticket number.

I'm Four. I grew up around here, and I've spent time on both sides of the counter — eight years in hospitality learning how to actually treat people, and my days now as a field technician and service-desk analyst fixing the systems businesses run on.

NallenIT is where those two things meet. I'll explain things in plain English, show up when I say I will, and treat your business like it's my own. That's the whole idea — no big-agency runaround, just a local person who picks up the phone.

Four Edward "Four" Nallen
Founder · Sicklerville, NJ

B.S. INFORMATION SYSTEMS & ANALYTICS · ROWAN UNIVERSITY · MAGNA CUM LAUDE —

FAQ

Questions? Answered.

Do I need to be technical to work with you?

Not at all — that's the whole point of hiring us. We handle the technical side and explain everything in plain English, so you always know what's happening without needing to speak the jargon.

How much does it cost?

Every project is quoted up front, so there are no surprises. The free consultation is where we scope it out honestly. For ongoing support, monthly plans are available to fit a small-business budget.

How long does a website take?

Most small-business sites take two to four weeks, depending on the scope and how quickly we get your content and photos. We'll give you a realistic timeline before we start.

Do you help after the project is done?

Yes. We don't disappear at launch — ongoing support and maintenance are available, and you'll always know exactly where to reach us as your business grows.

Do you work outside South Jersey?

We're based in Sicklerville and serve South Jersey, the Philadelphia suburbs, and the NJ shore in person. For websites, branding, and automation, we can work with businesses remotely well beyond that.

Services

Less busywork. More of your week back.

Each one fixes a real, everyday headache — explained in plain English, priced for a small business, and built by a team that specializes in businesses down the NJ Shore.

CH. 01

Websites & Apps

Website Creation

THE PROBLEM — your website is outdated, or you don't have one

We design and build modern, mobile-friendly websites that make small businesses look established and trustworthy. From a simple one-pager to a full site with a booking or contact flow, our team handles the design, the build, and the launch.

  • Clean, mobile-first design that reflects your brand
  • Built to load fast and show up in local searches
  • Contact, booking, or quote forms wired right in

Custom App Development

THE PROBLEM — off-the-shelf software doesn't do what you actually need

When there's no ready-made tool for the job, we build one. Tell us how your business runs and we'll design a custom app around it — from a simple booking tool to a full internal system, built to fit exactly what you need.

  • Built from scratch around your exact workflow
  • Works on phones, tablets, and computers
  • Grows with your business as your needs change

Digital Menus & Ordering

THE PROBLEM — customers can't easily see or order what you offer

We design clean digital menus, order forms, and booking pages that work beautifully on a phone — so customers can browse, order, or reserve without calling.

  • Mobile-first menus and price lists that are easy to update
  • Order and reservation forms wired to reach you instantly
  • QR-code ready for tables, windows, and flyers

Custom Dashboards & Tools

THE PROBLEM — you live in spreadsheets and re-type the same info all day

We build simple internal tools around how your business actually runs, so your team sees exactly what to do without digging through spreadsheets or copying data between apps.

  • Live order and job boards your staff can act on at a glance
  • Printable packing slips, tickets, and work orders
  • QuickBooks-ready invoicing and reporting exports
  • Audit logs so nothing slips through the cracks
CH. 02

Design & Brand

Logo & Brand Design

THE PROBLEM — your brand doesn't match the quality of your work

A great first impression starts with your logo. We design clean, memorable logos and branding that make your business look established and professional — then hand you every file you need for web, print, and social.

  • Custom logo design with revisions until it's right
  • A consistent color palette and brand look
  • All the file formats — web, print, and social-ready

Print & Flyer Design

THE PROBLEM — your printed materials look thrown together

From flyers and calendars to menus and business cards, we design print-ready materials that match your brand and actually get noticed. Hand us the idea — we'll handle the design and get it ready for the printer.

  • Flyers, calendars, menus, and business cards
  • Designed to match your logo and brand
  • Print-ready files, ready to send to any printer

Pitch Decks & Presentations

THE PROBLEM — your presentation doesn't match the quality of your work

We design polished, on-brand decks for pitches, sales, and investor meetings — clear, confident, and ready to present or hand off as a file.

  • Custom slide design in your brand colors and fonts
  • Exports cleanly to PowerPoint and PDF
  • Charts and visuals that make your numbers land
CH. 03

IT & Automation

Business Automation

THE PROBLEM — your team re-types the same info all day

We build custom workflows that connect the tools you already use — Shopify, Google Sheets, QuickBooks, Square — so an order placed online turns into a task, an invoice, and a report automatically. That's hours a week back, and far fewer mistakes.

  • Orders flowing automatically into your tracking sheet or dashboard
  • Invoicing and reporting that build themselves
  • One source of truth instead of three spreadsheets

Systems & Integrations

THE PROBLEM — your tools don't talk to each other

We connect your point-of-sale, e-commerce, and accounting systems so data flows automatically between them — instead of being re-typed by hand into three places and going out of sync.

  • POS ↔ e-commerce ↔ accounting kept in sync
  • QuickBooks-ready exports, no manual entry
  • Reliable, audited data you can actually trust

IT Support & Help Desk

THE PROBLEM — no one to call when tech breaks

A dependable local team for the everyday tech headaches — new computer and account setup, troubleshooting, and hands-on help desk support. We handle it on-site or remotely so you can stay focused on your customers, not error messages.

  • Computer, email, and account setup done right
  • Fast troubleshooting when something stops working
  • On-site field visits across South Jersey & the shore

What's included

The good stuff comes standard.

We don't nickel-and-dime you for the basics. Every site gets them, no asterisks.

SSL Security

Encrypted and secure by default, so visitors trust you from the first click.

Mobile-Responsive

Looks and works flawlessly on phones, tablets, and desktops alike.

Fast Loading

Optimized to load quickly so visitors aren't left waiting around.

SEO-Ready

Built so local customers can actually find you on Google.

Contact & Booking

Forms wired in so leads reach you without friction.

Anti-Spam

Protection against junk messages and malicious bots.

Automatic Backups

Regular backups so your site can be restored quickly if something goes wrong.

Social Links

Connected to the platforms your audience already uses.

Not sure which one you need?

That's exactly what the free consultation is for. Describe the problem — we'll point you the right way.

Work

Built, launched, and still real world.

Not mockups or maybes — real work that a real business leans on every single day. Proudly built for folks down the NJ Shore.

Live in production Ocean City → Stone Harbor

End-to-end order & guest automation.

Built for a South Jersey shore rental company that delivers beach linens, gear, and baby essentials to vacation rentals across four shore towns. One automated system runs the whole operation — from the moment an order is placed to the guest's checkout.

DEPOT OCEAN CITY SEA ISLE AVALON STONE HARBOR

THE ROUTE THE SHEET BUILDS ITSELF — PARSED, GEOCODED, AND SORTED HOUSE-BY-HOUSE, EVERY MORNING.

Before

Peak-season logistics run by hand — orders re-typed, routes planned by eye, long stays miscounted, and the same phone calls every day: "where's my delivery?" and "what do I do with the linens?" It leaned entirely on the owner's time.

After

Automatic data entry, self-organizing delivery routes, fewer counting errors, and the two most common guest questions answered before they're ever asked. A manual, interruption-driven operation now mostly runs itself.

What the system does

  • Hands-off order intake — orders flow from Shopify into a live Google Sheet the instant they're placed. No re-typing.
  • Smart order parsing — packages expand into individual items, quantities tally per product, tips fold into totals, and anything unrecognized gets flagged.
  • Self-organizing routes — every order is filed into the right week, then sorted by date, town down the shore, and house-by-house. The sheet builds the driver's daily route.
  • Address geocoding — delivery addresses are geocoded so the route follows real geography, not data-entry order.
  • Duplicate & error protection — an order is never entered twice, even on a re-send, and unreadable dates get flagged loudly instead of misfiled.
  • Two-week stay handling — longer stays billed as a second invoice merge into the original booking instead of double-counting linens.
  • Dashboard & run sheets — an at-a-glance dashboard, printable packing slips, a "today's runs" view, and built-in search and lookup.
  • Guest contact capture — every order's email and phone is pulled in automatically and kept with the booking, ready for outreach when it's needed.
Custom in-sheet order menu — Today's Runs, packing slips, search, totals and automation
A CUSTOM MENU BUILT RIGHT INTO THE SHEET
Plain-English staff guide built into the workbook, so any staff member can run the system
A PLAIN-ENGLISH GUIDE, BUILT IN

How it works

Order placed

Shopify order lands in the Google Sheet

Auto-sorted route

Parsed, geocoded, and ordered down the shore

Packing slips

Printable slip per stop — staff know exactly what to pack

ShopifyGoogle Apps ScriptGoogle SheetsCustom order parsingAddress geocoding

*Built to be repeatable — already adapted for a second rental business, making it a product NallenIT can deploy for others, not a one-off. Runs entirely on infrastructure the business already owns.

Shown with the client's permission. Customer details are withheld for privacy.

In progress · Coming soon

Vacation-rental booking website.

A modern, mobile-first booking site for a family-run Ocean City vacation-rental company — built to show off the homes, surface live availability and weather, and drive direct bookings that save guests the middle-man fees. Currently in active development.

FULL-BLEED SHORE HERO · AVAILABILITY SEARCH · REAL-TIME OCEAN CITY FORECAST

ocnjvacation.com
OCNJ Vacation homepage — hero, availability search and live forecast

A closer look

Screens from builds in progress.

Two sites we're actively designing and building end-to-end — from the first impression to the checkout.

Miss Sea's Shore Services — linen rental storefront hero
MISS SEA'S — STOREFRONT
OCNJ Vacation — handpicked homes grid
OCNJ — HANDPICKED HOMES
Miss Sea's Shore Services — editorial product moment
MISS SEA'S — EDITORIAL
OCNJ Vacation — property detail and photo gallery
OCNJ — PROPERTY DETAIL
Miss Sea's Shore Services — reservation and checkout flow
MISS SEA'S — RESERVATION
YOURS COULD BE NEXT
NEW BUILDS LAND HERE AS THEY SHIP

Want yours to be next?

New builds land here as they ship. Let's talk about what we could make for your business.

hi there, glad you're here

A local team that treats your business like our own.

NallenIT Solutions is an independent IT and web consultancy based in Sicklerville, NJ. We help small businesses across South Jersey and the shore get the same reliable, well-built technology the big companies have — without the big-agency price tag or the runaround.

We pair real production experience with credentials that back it up — hands-on IT support and field work, plus custom automation, websites, and branding. We handle the technical side so you don't have to. NallenIT was founded by Edward "Four" Nallen, a Rowan University Information Systems & Analytics grad (Magna Cum Laude), and that same standard goes into every single project.

Here's the thing that makes us different: we come from customer-facing work, so we learned the part a lot of tech people skip — how to listen, explain things without the jargon, and actually follow through. To us, good service isn't a nice-to-have. It's the whole point.

Four Edward "Four" Nallen · Founder

Credentials

B.S. Information Systems & Analytics, Rowan University — Magna Cum Laude.

Hands-on experience

Service Desk Analyst & Field Technician — daily troubleshooting, systems setup, and field work.

Service-first

Years in hospitality and customer-facing roles — clear communication and follow-through come standard.

Contact

Get a free consultation.

Tell us what's going on — the thing eating your time, the site you've been meaning to build, whatever it is. We read every message ourselves and get back to you personally, usually within a day.

NO SPAM, EVER. YOUR DETAILS GO STRAIGHT TO OUR TEAM.

Let's build something worth talking about.

nallenitSolutions

Websites, branding, print, automation & IT for small businesses across South Jersey & the NJ shore.

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